Sotfbank is looking to attract the business crowd into using the iPhone with a 3 month free lease.
Softbank (SFBTF.PK) will lease Apple’s (AAPL) iPhone 3G to corporate clients free of charge for three months as part of efforts to attract corporate users as the initial hype surrounding the device’s July release fades. Some 1,500 companies attending Softbank Summit 2008 are eligible for the free rentals, which are limited to five handsets per company. The promotion covers both the phones and the communications charges. Softbank president Masayoshi Son devoted most of his keynote address to the iPhone, giving concrete examples of how it can be used in business settings. Major apparel chains and banks are already looking at introducing the device. With the sales boom having passed, Softbank is looking to boost sales volume by cultivating demand related to business applications.