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Apple and Softbank Keep iPad SIM Locked in Japan

The last 48 hours have been quite a rollercoaster. Following the announcement of pricing for the iPad in Japan and other global markets, the big question has been “will it be SIM locked”.

From the first announcement by Steve Jobs introducing this “Magical” new product, the announcement that the device would be SIM free has been a big boost for Apple. Sure, no other product on the market uses the micro-SIM standard that the iPad requires, but the possibility that you’ll be able to move your iPad easily to another network in the future should you move or find a better provider was sweet music to those iPhone owners suffering under less than satisfactory carrier restriction. The pricing model made sense. Since the device is wholly unsubsidized by the carrier, the iPad should be portable to any company that can provide a network compatible for it.

But of course, no one was sure if this promise extended to the iPad in other global markets. It is slowly becoming clear that this will not be the case, at least in Japan. While no official statement has been published on either the Softbank or Apple Japan webpage, entries in the iPad order page FAQ posted this morning on the Apple website seemed to imply that the iPad sold in Japan would indeed be SIM Free.

Specifically this section

As it turns out, this is simple a translation of this section found on other international Apple webpages.

You would assume that if you can travel and get a SIM in a country you are visiting, the device would have to be SIM lock free.  Well, you would be right, but in the case, it turns out that the website is wrong. In Japan at least we are getting confirmation that all iPads sold in Japan will be SIM locked to only work on Softbank’s mobile network.

From Impress Watch

“It has been announced that the iPad wi-fi+3g version sold by Apple will be be locked to only use SIM cards from Softbank Mobile.

Apple has also confirmed that “All iPad’s sold will only be able to connect to Softbank Mobile’s network”. No reason or details have been disclosed.”

From IT Media

“According to information released by Softbank on May 8, iPad wi-fi+3G models sold from Softbank shops will be SIM locked so that they can only connect to Softbank Mobile’s network.

Over the next 10 days, many people are expected to stop by the Apple Store to pre-order.  They will be told by Apple staff “Apple iPad sold in Japan are all have SIM locked”. Softbank is Apple’s exclusive partner with for the iPad and iPhone. Basically, all iPads sold in Japan are SIM Locked.

To make matters worse, more news is emerging showing even more draconian controls. Impress Watch goes on to explain that you will not be able to get an iPad compatible micro-SIM from Softbank if you do not purchase an iPad from them. You will not be able to use the Softbank network if you bring an imported iPad sold in another market. They explain this is due to the fact that imported models are not certified wireless devices.

Weekly Ascii backs this up by confirming with both Apple stores and Softbank that

  • No SIM Free iPads will be sold in Japan
  • 3G models will not be sold without a contract
  • Even using micro-SIM from another network will not work on SIM locked iPads
  • You can not make a contract for an imported iPad

What I’d like to know is when did Softbank kidnap Steve Jobs’s dog? Apple is getting nothing from this deal. Softbank is not subsidizing the iPad, except to waive interest fees for people who want to pay for their iPad on a two year payment plan and who sign up to a two year unlimited data contract. iPad customers will not be able to get local pre-paid data SIMs when they travel, and people coming to Japan will also not be able to use their 3G iPads in Japan without paying insane roaming fees. Japanese customers are getting a hobbled product and are not getting anything in return.

To add insult to injury, Apple seems to be pretending that nothing is wrong here. As of the writing of this article, the iPad Pre-order page on Apple Japan’s website still indicates that the iPad wi-fi+3G in not SIM locked. Apple has agreed to let Softbank completely run the show for this product, and Softbank has decided to lock this puppy down.

It will be interesting how Docomo will react to this. Just a few weeks ago, Docomo announced plans to release an iPad compatible micro-SIM with the expressed purpose of capturing some of the iPad market. However Bloomberg is now reporting that those plans are now officially dead in the water. It’s one thing to treat your customers like cattle in Japan. It’s a very different thing to lock out all your competitors from similarly abusing their customers. Especially when that competitor is a psudo-government entity like Docomo.

So what can you do?  Well, if enough people complain before the 28th, maybe something can happen. Nothing seems to be official enough that either Apple or Softbank is willing to just come out and say it publicly. However realistically it;s far to late to change things for launch.  Still, early online response to this is decidedly negative and the dissatisfaction is growing. We can hope that eventually Apple will develop enough of a backbone to stand up to Softbank as they did finally getting permission to sell iPhones in their retail outlets.

Or another option is just to grab an EMobile Pocket wifi and go with an iPad wi-fi model, it’s the solution I have been using for weeks now, and to be honest it works just fine. I can use Maps with no problem, get YouTube in full resolution, download any size app and even use Skype. All with no jailbreaking required.

Follow our complete iPad landing in Japan coverage

  • http://mobileinjapan.com/2010/05/10/pre-orders-start-for-ipad/ Pre-Orders Start for iPad in Japan: What Do You Need to Know « Mobile in Japan

    [...] Apple and Softbank Keep iPad SIM Locked in Japan [...]

  • http://mobileinjapan.com/2010/05/08/softbank-reveals-ipad-and-3g-data-pricing-for-japan/ Softbank Reveals iPad and 3G Data Pricing for Japan « Mobile in Japan

    [...] Apple and Softbank Keep iPad SIM Locked in Japan [...]

  • http://mobileinjapan.com/2010/05/02/previewreview-of-the-apple-ipad/ Preview/Review of the Apple iPad « Mobile in Japan

    [...] Apple and Softbank Keep iPad SIM Locked in Japan [...]

  • http://mobileinjapan.com/2010/05/07/date-is-set-ipad-arrives-in-japan-on-may-28/ Date is set! iPad arrives in Japan on May 28 « Mobile in Japan

    [...] Apple and Softbank Keep iPad SIM Locked in Japan [...]

  • http://mobileinjapan.com/2010/05/03/want-to-share-ipad-japan-stories/ Want to Share your iPad in Japan Stories? « Mobile in Japan

    [...] Apple and Softbank Keep iPad SIM Locked in Japan [...]

  • http://mobileinjapan.com/2010/01/28/ipad-in-japan/ iPad in Japan: First Impressions of the New Addition « Mobile in Japan

    [...] Apple and Softbank Keep iPad SIM Locked in Japan [...]

  • http://mobileinjapan.com/2010/04/15/no-ipads-for-japan-till-end-of-may/ No iPads For Japan Till End of May « Mobile in Japan

    [...] Apple and Softbank Keep iPad SIM Locked in Japan [...]

  • My Site (click to edit)

    hehe, i ordered the wifi-only model since i already have pocket wifi. but i hope softbank and apple will change this policy.

  • SBS

    I didn’t think it was just a rumor that it would be locked. Yeah, the masu komi can be wrong obviously, but when I saw the article saying it would be locked, I had gut feeling it was true.

    I’m going to write up a joke about this, and I’m sure you’ll get a kick out of it:

    http://www.sankeibiz.jp/business/news/100510/bsb1005101056001-n1.htm

    I am guessing that this won’t be a problem for long (think Israel confiscating iPads at the border), but seriously, how many WTF apple moments can we have in the span of a few weeks?

  • RaulL

    Wanna make a quick buck? Buy an iPad 3G, come to Japan and try to activated, after failing go back to your country and “sue apple” for misleading advertisements! This is the time when I wish I was a US resident!!!!

  • Bakafish

    I can confirm that the cut down b-mobile SIM works fine on US iPad 3G’s. It says “No Connection” but works fine.

  • SBS

    pple fixed the FAQ:
    <blockquote>
    iPadは世界中のSIMカードに対応していますか?
    Wi-Fi + 3Gモデルは、iPad向け3Gデータプランを提供しているソフトバンクのmicro-SIMカードに対応します。日本では、その他の国で購入したmicro-SIMカードをiPadで使うことはできません。

    Does the iPad support world wide SIM cards and carriers?
    The wifi + 3G model supports softbank’s micro-SIM for the iPad. micro-SIMs purchased overseas cannot be used in the iPad.

    国外でもiPadを使用できますか?
    世界中どこでもWi-Fiホットスポットに接続できます。国際ローミングについては、ソフトバンクにご確認ください。

    Can the iPad be used overseas?
    The iPad can be used at wifi hotspots world wide. Contact softbank for information regarding international roaming.
    </blockquote>

  • james thompson

    Hey Bakafish, any possibilities you can share with me the details about the B-moblie SIM?
    I HATE softbank and refuse to use them.

    I have a US 3G ipad now. Is it difficult to cut the card down??
    Thanks in advance,
    -James

  • Michael Leuker

    Or, instead of shelling out money for a Pocket WiFi and yet another contract, get yourself a phone that supports tethering and just use your data plan for both devices. If you don’t have a plan already, the Pocket WiFi of course is an elegant solution to the problem.

    In general: Sim Lock on a 2010 device = Defective by Design. It shouldn’t be left to the users to fix that situation (and fixing it clearly shouldn’t be outlawed!)

    I really hope that people in Japan will be boycotting the POS that the Softbank iPad is and demand an unlocked version that is sold without a contract and for a decent price. But we probably all know that this is not going to happen as people here are used to eating what the carriers serve them.

    As for the rest of us, let’s do the sane thing and opt out of this system. There are some very nice Android tablets scheduled for launch later this year and if you can wait a bit there should be several alternatives to Apple’s latest.

  • tenof

    best news ever …

    looks like I am going to have to import an ipad and get a B-Mobile SIM …

    Does anyone know of any companies offering iPad 3G imports to Japan ?

  • Greggles

    This is SO not cool! Why do something as drastic as global SIM-locking when Apple could have just as easily done something like legally block other Japanese mobile providers from manufacturing those iPad-specific SIM cards in the first place? I don’t get it.

    I preordered my iPad through Softbank yesterday and signed up for the 2-year plan and installment payments, not realizing that it was SIM-locked to Softbank (after all, even the Apple website was misleading in this regard). In fact when I asked the Softbank guy about using it abroad, he said something to the effect of まぁ、海外のプロバイダーですから販売が始まってから検討していただきたい (“well, that’s up to overseas providers, so you can explore that once iPad sales in Japan begin.”) It was vague but I presumed that the exclusive provider IN JAPAN was Softbank and that I could still use other SIM cards overseas. This now appears not to be the case.

    As much as I protest and would boycott this twisted and contradictory practice if it bothered me enough, Softbank does provide an OK deal by selling the iPad and letting you pay for it in 24 interest-free payments with a reasonable data plan. Mobile hotspots are few and far between in Japan, and especially so in the countryside, and getting online via WiFi is much easier in many other countries in the world. In fact I doubt I would even have a significant need for the G3 network option in the States or Europe when I’m in those places. It’s Japan where I need that kind of quick access to the internet and to GPS regularly (I’m addicted to Maps in particular).

    I’m imagining that one or a combination of things is going to happen: 1) Apple and Softbank will announce some other option in the near future– for instance, through partners in other countries (like, say AT&T or Sprint, etc.), instead of swapping your SIM you can just log onto the local network and sign up for prepaid credit there, or Apple will issue firmware that specifically unlocks the SIM compatibility so that while Softbank is the exclusive Japan carrier, outside Japan the customer can use any compatible carrier they like; (2) The J. government will interfere in this as an unfair marketing practice and Apple/Softbank will be obligated to unlock the SIM cards, thus opening the market to DoCoMo, au, etc. and enabling Softbank customers to pay some silly penalty and terminate their iPad plans in favor of something cheaper or less binding; and (3) Apple will lobby for its iPad devices from overseas to be recognized as approved electronic devices in Japan, thus making the unavailability of prepaid SIM plans for overseas visitors even more obscene and forcing issues (1) and (2) above even more.

    But I think for now it makes sense to get the Softbank deal and throw fate to the wind rather than sitting around vexing about something that could take years to resolve. I DO propose though that we all petition Steve Jobs and Softbank vigorously and make it very clear we’re not happy about this kind of thing.

  • SBS

    I’ve got tons of info on it on my site, including the TOS translated in to English, issues with base band versions (doesn’t seem to be a problem with apple hardware), and information on speed and bandwidth caps. You can’t use it for youtoube and skype, but works well enough for anything else.

    http://softbanksucks.blogspot.com/search/label/b-mobile

  • My Site (click to edit)

    Thanks SBS…
    One question though… Youtube will not work using the B-moblie sim card?
    Why is that?

    Thanks again,
    -James

  • TokyoJerry

    In short, it sucks. All the more reason to hold off on buying an ipad.

  • Paolo

    I would like to make a petition to NOT BUY the iPad 3G in Japan!!!

  • Darren McDonald

    iBookstore in Japan?

    I just read an article on Macnn stating that the iBookstore will be available in Japan when the iPad comes out. Here is the link to the article:

    http://www.macnn.com/articles/10/05/07/not.all.countries.confirmed/

    The article claims its source as being Apple, but I have not been able to confirm this information anywhere. Can anyone provide some confirmation as to whether it is true or not? I hope it is true! :)

  • Steve Nagata

    There is a mention that the iBookstore and iBook app would be available on May 28 on the official Japanese press release here.
    http://www.apple.com/jp/news/2010/may/07ipad.html
    It should be noted that this is a word for word translation of the same press release on other international Apple webpages, and as we have seen, no one really proofread these things for local differences :(
    Of course it makes no mention of Japanese language books or content limitations of any kind.

  • Darren McDonald

    Hi Greggles,

    I agree with your sentiment and argument 100%. Though in my case, I called Softbank before the pre-order date and was told that the iPads sold by Softbank would be SIM-locked. When I looked at the Apple website it was indicating that the iPads would be unlocked. So I thought there was the choice of paying a little more for a unlocked iPad from Apple. But I called Apple on the day of the pre-order start and Apple very pointedly told me the iPads would be SIM-locked.

    I then just resigned and thought like you that I would have a greater need for 3G in Japan and to just use Wifi when overseas. So I pre-ordered my Wifi/3G iPad at Yodobashi Akiba. I was fortunate to have a sales staff who was talkative and forthcoming with lots of information. This staff member also confirmed that the iPad would be SIM-locked. However, there was nothing in the documentation I signed that made any mention that the iPad would be SIM-locked. So, since there are folks like you around who ordered assuming the iPad would be SIM free, Softbank and Apple have entered very deep unethical waters. This issue was even reported on the same evening on World Business Satellite (Terebi Tokyo).

    Steve Jobs, at launch of the iPad, made a big point of promoting the iPad as SIM-lock free for the world. I had to laugh when the CEO of the company that owns B-mobile wrote in a Tweet, “Mr Jobs, is Japan not part of the world?” It cut to the very core of this issue.

    As you may know, the Japanese government has been working hard on ensuring that all mobile devices in Japan are SIM-lock free. However, the opposition from all the telecommunication companies, including Softbank, has been strong. So what started as a strong resolution has been weakened to ‘guidelines’ which the Japanese government will release next month (June). In light of this, Apple has a lot of nerve going against government recommendations.

    It will be interesting to see how things unravel. I think with this particular issue, if the voices of protest are loud enough, we may end up with SIM-lock free iPads. The more Softbank pushes for artificial protection, the more it has to lose in the end.

  • 私のサイト

    Steve,

    Thanks for the link. It does read as a translation. So, I guess we can’t get our hopes up … which is disappointing.

    I find it amazing that Apple is so unprofessional when it comes to providing accurate information on their very own website. It could be an indicator that Apple is being so secretive that those responsible for the website don’t have the full facts. I growing less happy with Apple as each passes now. I guess many of us are.

  • Greggles

    Yes, Darren, I had the same thought as you, and I’m holding onto that contract I signed yesterday tightly, because it’s proof that there was no indication we were signing up for locked iPads. We’re probably in the minority because we actually checked this out and got answers about the SIM lock. But I think your average consumer of the iPad who has been waiting for it for the past few months simply presumes that it’s unlocked– especially if they’ve seen all the pre-release hype online. Those early reports about the locking are only just starting to hit the blogosphere and the airwaves. I wouldn’t doubt that most people who are pre-ordering have no idea they’re signing up for a device that can only be used in Japan, with Softbank. But I suspect the biggest pressure is going to come from people who travel internationally on a regular basis and who expect to be able to use this device in other countries. The idea of “international roaming” on an iPad 3G is absolutely absurd (even more absurd than doing so with an iPhone), and it’s even more absurd that unlocked iPads from other countries are ineligible to purchase SIMs here.

  • SBS

    Check my post here explains it more fully

    http://softbanksucks.blogspot.com/2010/04/b-mobile-usim-300-on-sale-includes.html

    It has a bandwidth throttle that prevents streaming. It also has a three day packet limit, but it is unlikely you’d hit it. Read the above post for more info.

    Though a guy who has been giving me real world info on it says he has been able to watch youtube vids but it takes a while to buffer. I wouldn’t expect to be able to use it with any steaming apps, though.

    http://softbanksucks.blogspot.com/2010/05/b-mobiles-best-effort-seems-pretty-good.html

  • James

    Just a heads up, I bought a b-mobile U300 today at Yodobashi camera. I trimmed it with some scissors and…. Viola!! It works on my US 3G iPad.

    SoftBank Sucks……

  • Paul Papadimitriou

    There’s some more info about cutting down a SIM:

    http://ide.st/cDmpH7

    Do it at your own risk.

  • Bakafish

    It is trivial to cut down the SIM, and there is much less risk involved than people imply. The components in the SIM are all far from the area’s you are trimming off, it is just soft plastic. It took me 10 minutes with a box cutter. I did use a piece of cellophane tape to insulate the extra conductor pads as they touched the aluminum guide frame, but I’m anal that way, it probably isn’t an issue.

    What you need to understand though is that the b-mobile service is only 300KBps where as Softbank/DoCoMo is 7.2MBps. This is a pretty significant difference. It’s far cheaper though and can load up email and Google Maps when you would be otherwise hosed.

    For more demanding data I use the MyFi app (requires Jailbreak) on my iPhone to turn it into a WiFi hotspot. Screw Softbank.

  • Rick

    an Japan tech analyst ?

  • http://mobileinjapan.com/2010/05/12/ipad-pre-orders-are-halted-in-japan/ iPad Pre-Orders are Halted in Japan « Mobile in Japan

    [...] Apple and Softbank Keep iPad SIM Locked in Japan [...]

  • http://mobileinjapan.com/2010/05/13/steve-jobs-says-ipad-in-japan-not-really-sim-locked/ Steve Jobs Says iPad in Japan Not Really SIM Locked « Mobile in Japan

    [...] free, long time contributor to our community, Doug Lerner, admittedly quite upset by the situation like many others, took the initiative to send Steve Jobs an [...]

  • http://mobileinjapan.com/2010/05/18/steve-jobs-apple-softbank-wrong-ipad-japan-sim-lock/ Steve Jobs Says Apple and Softbank are Wrong: the iPad SIM Lock Situation in Japan « Mobile in Japan

    [...] Apple and Softbank Keep iPad SIM Locked in Japan [...]