There’s one constant in life as in business, change.
DoCoMo, Japan number 1 telco, has just announced a partnership with Vodafone, basically taking over SoftBank’s multinational enterprise clients.
You might remember that SoftBank Mobile was actually named Vodafone Japan from 2003 to 2006. The British mobile phone group had a stake in J-PHONE, its predecessor since 1999.
Well, SoftBank has now lost pretty much what remained of this past, the multinational companies. DoCoMo will now be leading the sales and marketing for this portfolio of customers.
It will act as a single point of contact for enterprise solutions, along with its Conexus partners, an strategic alliance of mobile carriers across Asia Pacific.
The switch will happen in December.