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WhatJapanThinks, in February 2007:

Q3: When upgrading your mobile, what are the features that are important to you. (Sample size=1,000, multiple answer)

Memory card: 342. Music playback: 199. One Seg (terrestrial digital TV): 195

I was reminded of this survey by Benedict Evans, who sensibly says:

What Japanese consumers thought was important in a phone in 2007  – a good example of the problem of relying on user surveys.

You should subscribe to his weekly newsletter, one of the best when it comes to mobility: ben-evans.com/newsletter

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