Mobile Marketing Data:
At 34.1%, the iPhone is the most widely owned smartphone by seniors1
The survey was done with people aged 65+. It shows that the iPhone is overwhelmingly the most owned smartphone for seniors , followed by the Aquos, manufactured by Sharp and quite heavily pushed by DOCOMO. In third place, the Sony Xperia. The Samsung Galaxy is in fifth place.
82.5% of those use a smartphone to frequently access the internet. If you had those who do it sometimes, that’s a whopping 92.6% of seniors who use their mobile devices to go online.
Now only 23% of that age segment have a smartphone and only a very few want to upgrade to this class of phones. DOCOMO is still the favored network, a sign of lasting loyalty.
liberal translation mine ↩