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Serkan Toto:

Colopl … was one of just a few game makers in Japan … that focused on smartphone app-based games (instead of smartphone browser-based only, for instance) relatively early.

CEO Naruatsu Baba … decided to move away from feature phones when “only ten or twenty percent of total mobile devices” in Japan were smartphones – it’s now clear that bet paid off.

USD 2.4bn market cap for a game maker is truly impressive . Bigger than GREE and not that far behind DeNA, the two Japanese mobile social gaming giants.

As Serkan rightfully points out, going smartphone was the good bet. The legacy—and success—of feature phone gaming is probably what held the two others back for a while.

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