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Apple leads the corporate brand perception rankings for the first time!

This yearly Nikkei Research study estimates the brand power, as perceived by businesses. Apple got high marks for originality, the premium aspect of the brand, but, most and foremost, the willingness by businesses to recommend its products. Reaching the top spot in Japanese corporate brand perception validates how Apple deals with businesses .

The survey doesn’t only include tech brands, the second place went to a home delivery business for instance.¬†Microsoft fell to third place. Google went from 8th to 5th place.

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