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For the first time since the launch of the iPhone back in 2007, the US are no longer the top grossing country for iPhone’s most popular content: games. Japan, that has a history of spending billions on mobile games before the arrival of smartphones and tablets, is taking to the app stores of Google and Apple big time.

The iPhone game revenues will exceed USD 1bn this year in Japan . Unsurprising, but still impressive. Moreover, the research firms affirms that Google Play is even bigger than iOS in Japan  when it comes to revenue, a situation similar than South Korea. In Europe and in the US, iOS still leads the market with that metric.

Juniper Research has recently estimated that 160bn apps will be downloaded in 2017, gaming being one of the fastest growing segment. The question for Japan is then: should you keep manufacturing independent portable devices?

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