On October 1, Evernote and NTT DOCOMO launched a campaign offering a one year premium subscription to the cloud service
This is not a new deal per se (it actually dates back to 2010, the same year the company opened its Tokyo bureau), as the two companies have had a similar agreement for smartphones and tablets1. The DOCOMO x Evernote deal is now expanded to the iPhone .
Evernote is extremely successful in Japan. I have been lucky to visit their offices several times and the numbers of books written about them in Japan is just staggering2.